DEVELOPMENT STRATEGIES OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN SUPPORTING REGIONAL ECONOMY IN SAMARINDA CITY

STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DALAM MENDUKUNG PEREKONOMIAN DAERAH DI KOTA SAMARINDA

Abstrak

This study focuses on analyzing the development strategies of Micro, Small, and Medium Enterprises (MSMEs) in supporting the regional economy of Samarinda City. Using a descriptive qualitative approach, this study collected primary data through surveys and interviews, as well as secondary data from literature studies and the Central Statistics Agency. The findings show that MSMEs in Samarinda play an important role in driving economic growth, creating job opportunities, and reducing poverty rates. BPS data shows a decrease in the percentage of poor people from 5.12% in 2020 (around 44,100 people) to 4.30% in 2024 (around 37,320 people), which indicates the positive contribution of MSMEs in poverty alleviation. However, MSMEs face various challenges, including limited access to capital, inadequate technology adoption, limited market reach, and low human resource capacity. To overcome these obstacles, the study proposes key development strategies such as strengthening financial institutions to facilitate access to funding, increasing the use of digital technology, expanding market networks, and implementing comprehensive entrepreneurial skills training programs. In addition, the study emphasizes that MSME development should not rely solely on the efforts of business owners, but requires synergistic collaboration between the government, the private sector, and community stakeholders. By creating a supportive business ecosystem, Samarinda City can ensure the sustainable growth of MSMEs, thereby supporting long-term regional economic development and improving the overall welfare of its residents. This also aims to increase human resource knowledge and coordination related to follow-up programs for improving public relations in Samarinda City